In a broader sense, infographic marketing is a form of advertising where complex information is displayed concisely to get the user to take action.
But have you ever wondered why infographic marketing is essential, and even more so, how can you measure its effectiveness? In this article, we discuss how you can increase traffic to your website and how you can effectively measure the output of your infographic marketing campaigns by including QR codes.
Masahiro Hara invented the QR code system in 1994. Its purpose was to track vehicles during the manufacturing process and was designed to allow for component scanning at high speeds. Since then, the marketing world has adopted QR codes to provide users with information on any products or services. Furthermore, QR codes have rapidly evolved to serve a wide variety of business functions. Nowadays, QR codes can even be used to make or receive payments by linking the specific QR code to a particular payment provider, such as Payfast, South Africa’s leading payment gateway.
Infographic marketing stats to know
- 32% of marketing agencies believe that visuals are the most important type of content to engage users.
- 65% of brands make us of infographic marketing
- 56% of marketers use visuals in all of their marketing content
- infographic marketing is the fourth most used type of content marketing