1What is digital marketing?
Traditional marketing focuses on radio ads, TV, print and flyers. Digital marketing is geared towards marketing on online platforms, including websites, social media, blogs, email, and other online content. Online marketing promotes brands and connects them with millions of potential customers online.
2Would my company benefit from online marketing?
Yes, if you already have an established brand, your business will benefit from online marketing. Nowadays, traditional marketing will only get you so far. Modern business principles have evolved in recent years, by Following the double diamond process –we’ll integrate, optimise and roll out campaigns across multi-platforms using various internationally recognised ROI methodologies.
3What are the roles within a digital marketing agency?
Below is a list of roles commonly found in a digital marketing team
This role includes facilitating overall efforts from various departments, handling strategic decision-making, and creating innovative concepts and accessible solutions that are tailored to the needs of our clients.
This role includes creating engaging presentations of images and information for various media forms. A strong foundation in art and visual design is the key to all successful designs. A graphic designer is also responsible for communicating your brand visually.
UX-UI Designers are generally responsible for collecting, researching, investigating and evaluating a brands user requirements. Their responsibility is to deliver an outstanding user experience by providing exceptional and intuitive designs.
A marketing manager is in control of diligent research, planning campaigns, overseeing content production, and executing marketing campaigns. This is achieved by directing and coordinating result-driven marketing campaigns and monitoring campaign performance for Best web design and our clients.
This role includes scheduling and delegating daily tasks required to complete our client’s objectives successfully. The development manager’s role also includes evaluating and resolving technical problems and inspecting procedural feasibility and design optimisation.
A copywriter writes blogs, articles, website content, and other words used for marketing purposes
An SEO specialist
analyses, reviews, and implements changes to websites to fully optimise for all search engines. This means maximising the traffic to a site by improving page rank within search engines.
11What is SEO?
SEO stands for search engine optimisation. Search engines such as Google or Safari use crawlers that monitor all website pages and rank your website according to the type of content displayed on the website. Search engines constantly want to improve user experience; therefore, they scan websites to rank them according to their relevancy.
12What are keywords?
These are words and search terms users use to find your products or services on a search engine. These words are used to find any information and need to be strategically inserted into your content and landing pages.
13Do I need a blog?
is a common platform for most businesses to share their marketing content or provide the reader with helpful information regarding the products or services they are selling. 55% of marketers believe blogs should be a top priority in any business marketing efforts. Creating blog posts also creates a personality and makes your business more credible. Blogs also imbed keywords to help search engines rank and promote your website to relevant leads.
14How does email marketing work?
To date, email marketing
is one of the most significant assets you can have in your marketing arsenal. It remains a very effective communication tool to inform, promote and engage your target market. Using fully integrated email marketing tools, you pave the way forward and exponentially grow your business. When executed correctly, it produces phenomenal results. In some cases, the return on investment on email marketing campaigns can be as high as 4400%. To put that in context, that’s forty-four rand made for every one rand spent on an email campaign.
Our team creates several email automations such as abandoned carts, cross-selling, up-selling and order confirmation automations. We also create pop-up forms custom to your business’s corporate identity in combination with running monthly email campaigns to help boost your business.
15What is data metrics?
allows you to target the relevant audience with pinpoint precision. Analytical data helps you figure out which channels, campaigns or landing pages drive the most traffic and revenue to your e-commerce business. It also allows you to keep track of key metrics to optimise your marketing activities and focus on exponentially growing your business.
We quickly bring any metrics and dimensions from Shopify, Google Analytics, and all your favourite advertising platforms, including Facebook, Instagram, and many more. No hassles. No surprises. Just clean, valuable data for you to utilise.
16How does pay per click advertising work?
Pay per click
is essentially a very powerful tool because it allows you to accurately control the number of visitors you have to your website. The idea behind PPC is simple. Google displays your ad on your behalf. If someone clicks on the ad to visit your website, you pay Google. You choose how much you want to spend on Google Ads per month. We will give you an estimate of the number of visitors you can expect per Rand spent after we have identified your keywords.
17Do you create custom QR codes?
allow businesses to expand their network and set you apart from the rest. We design custom QR codes with your company and customer in mind. In a world with better and faster technology, people use mobile devices more than ever. It’s all about accessing the needed information in a simple, quick snap and getting your business information to the customer faster through QR codes.
18Do you offer Social Media marketing?
Yes, we do. Our marketing services take a 360-degree approach, and social media plays an important role. Social media
is a powerful platform because people feel comfortable on their own social media pages. We leverage and maximise your reach and direct the people who have shown interest in your services to visit your website and subsequently convert them to a sale.