Web and App Development

Web and App Development

1Why is a website important?
Modern consumers start their shopping journey online, and if your business has no online presence, you won’t be found. Without a website that ranks on Google, your business is likely losing plenty of customers to your competitors. A website can accomplish several marketing strategies to help any business grow, big or small. Leverage the power of the web like never before and convert cold leads into long term customers.
2What is the cost of developing a website?
The cost of a website is dependent on several factors. Such as how many pages should it have? What the purpose is of your website, and what functionality do you want to be included. To get an accurate estimation, contact our team. We will set up a virtual meeting to discuss your website requirements.
3What is the turnaround time of developing a website?
Once again, the time frame depends on your website’s functionality. Typically, a small website takes anywhere from 4 – 6 weeks, whereas a bigger website can take up to 6-8 weeks. Another factor that plays a role in the time frame of development is how fast we receive the resources from the client. Visual and copy content typically takes the longest to implement. The faster we receive it, the quicker the process becomes.
4Do you offer web hosting and domain name registrations?
Yes, we do offer affordable web hosting and domain name registration. We offer a year’s free web hosting for clients who need a website developed from scratch. Furthermore, Example.Com registrations will be charged separately; however, co.za registrations are free once-off only if we are tasked with building your website.
5I am not tech-savvy, and I want a website. How can you help me?
At Best Web Design, we believe in focusing on what you are good at. Therefore, you don’t need to be tech-savvy because you have a team of experts to help guide you through the development of your website. Let the experts take care of the elements you don’t understand so that you can focus on growing your business.
6Why is SEO important for my website?
Without SEO, your business won’t be found online. Good SEO practices ensure your website can be easily found by search engine crawlers, who rank your website according to the search engine algorithm. Implementing weekly SEO updates guarantees that your website can be found according to your users’ keywords to see your products or services.
7How long does it take for SEO results to start reflecting?
As the saying goes, Rome wasn’t built in a day. Many new website owners expect immediate results without the fundamental knowledge of SEO practices leading to false expectations. Any SEO consultant worth their salt will tell you that it can take up to 3 – 6 months before results start showing. It takes time and effort because SEO involves a lot of planning, analysing, and keyword research. The time frame also depends on what industry you are in and the competitive landscape of your industry or niche.
8How is digital marketing better than traditional marketing?
Back in the 20th century, a small business could only operate locally, selling their products and services to anyone in the vicinity. Traditional marketing as a whole can’t be accurately measured. In contrast, all efforts are transparent and can be accurately tracked with digital marketing. At Best Web Design all our efforts are based on pre-agreed KPI’s to keep our team accountable.
9What’s the best platform to build a website?
We primarily build websites on either Shopify or WordPress and WooCommerce for e-commerce businesses. Depending on your requirements, we will suggest one of the above platforms to build your website on. We can also build your website with custom code however, this will most definitely require a service/maintenance retainer contract to be agreed upon by both parties.

UX/UI Design

UX/UI Design

1Do you offer web design services?
Yes, we specialise in user experience and user interface design. This includes any website design, software application design, including mobile applications, web applications and self-service kiosks designs.
2What is UX/UI?
UX design refers to user experience design, whereas UI design refers to “user interface design”. Both elements play a vital role in how users engage with your site, visually and functionally. User interface design is best described as what the user sees when navigating a website, and user experience design is how they feel when navigating your website.
3How can you help my business with UX/UI?
48% of consumers consider a website’s design when establishing credibility. Your product must be user-friendly and practical to make the most significant impact on your consumer. This is where our team of experts come in. We will evaluate the current situation, followed by our suggestions on rectifying the current UX/UI designs on your website.
4How does a project start?
Our team will start any UX/UI project by scheduling an e-meeting, so we can get to know your brand a little better. We then begin by doing thorough research and a competitive landscape analysis. After the analysis, we create persona’s based on your ideal clients and combine them with actions we want the user to take whilst on the website. In conjunction with the research, we compile a project scope with all of the requirements outlined so that everyone is on the same page.
5Do you only design websites?
Our UX/UI team designs websites, custom applications, and mobile applications. We do content creation focussing on visual, video and audio content.
6What are the deliverables?
The deliverables changes based on the requirement and nature of the project. Typically, we deliver:
  • User-research report
  • UX audit report (if revamping an existing design)
  • Red route analysis
  • User persona
  • Customer journey maps
  • Sitemap
  • Wireframes
  • UI sketches
  • Interactive prototypes
  • Design systems

Online Marketing

Online Marketing

1What is digital marketing?
Traditional marketing focuses on radio ads, TV, print and flyers. Digital marketing is geared towards marketing on online platforms, including websites, social media, blogs, email, and other online content. Online marketing promotes brands and connects them with millions of potential customers online.
2Would my company benefit from online marketing?
Yes, if you already have an established brand, your business will benefit from online marketing. Nowadays, traditional marketing will only get you so far. Modern business principles have evolved in recent years, by Following the double diamond process –we’ll integrate, optimise and roll out campaigns across multi-platforms using various internationally recognised ROI methodologies.
3What are the roles within a digital marketing agency?
Below is a list of roles commonly found in a digital marketing team:
4Managing director/Founder
This role includes facilitating overall efforts from various departments, handling strategic decision-making, and creating innovative concepts and accessible solutions that are tailored to the needs of our clients.
5Graphic Designer
This role includes creating engaging presentations of images and information for various media forms. A strong foundation in art and visual design is the key to all successful designs. A graphic designer is also responsible for communicating your brand visually.
6UX/UI designer
UX-UI Designers are generally responsible for collecting, researching, investigating and evaluating a brands user requirements. Their responsibility is to deliver an outstanding user experience by providing exceptional and intuitive designs.
7Marketing manager
A marketing manager is in control of diligent research, planning campaigns, overseeing content production, and executing marketing campaigns. This is achieved by directing and coordinating result-driven marketing campaigns and monitoring campaign performance for Best web design and our clients.
8Development manager
This role includes scheduling and delegating daily tasks required to complete our client’s objectives successfully. The development manager’s role also includes evaluating and resolving technical problems and inspecting procedural feasibility and design optimisation.
9Copywriter
A copywriter writes blogs, articles, website content, and other words used for marketing purposes
10SEO specialist
An SEO specialist analyses, reviews, and implements changes to websites to fully optimise for all search engines. This means maximising the traffic to a site by improving page rank within search engines.
11What is SEO?
SEO stands for search engine optimisation. Search engines such as Google or Safari use crawlers that monitor all website pages and rank your website according to the type of content displayed on the website. Search engines constantly want to improve user experience; therefore, they scan websites to rank them according to their relevancy.
12What are keywords?
These are words and search terms users use to find your products or services on a search engine. These words are used to find any information and need to be strategically inserted into your content and landing pages.
13Do I need a blog?
A blog is a common platform for most businesses to share their marketing content or provide the reader with helpful information regarding the products or services they are selling. 55% of marketers believe blogs should be a top priority in any business marketing efforts. Creating blog posts also creates a personality and makes your business more credible. Blogs also imbed keywords to help search engines rank and promote your website to relevant leads.
14How does email marketing work?
To date, email marketing is one of the most significant assets you can have in your marketing arsenal. It remains a very effective communication tool to inform, promote and engage your target market. Using fully integrated email marketing tools, you pave the way forward and exponentially grow your business. When executed correctly, it produces phenomenal results. In some cases, the return on investment on email marketing campaigns can be as high as 4400%. To put that in context, that’s forty-four rand made for every one rand spent on an email campaign. Our team creates several email automations such as abandoned carts, cross-selling, up-selling and order confirmation automations. We also create pop-up forms custom to your business’s corporate identity in combination with running monthly email campaigns to help boost your business.
15What is data metrics?
Data metrics allows you to target the relevant audience with pinpoint precision. Analytical data helps you figure out which channels, campaigns or landing pages drive the most traffic and revenue to your e-commerce business. It also allows you to keep track of key metrics to optimise your marketing activities and focus on exponentially growing your business. We quickly bring any metrics and dimensions from Shopify, Google Analytics, and all your favourite advertising platforms, including Facebook, Instagram, and many more. No hassles. No surprises. Just clean, valuable data for you to utilise.
16How does pay per click advertising work?
Pay per click is essentially a very powerful tool because it allows you to accurately control the number of visitors you have to your website. The idea behind PPC is simple. Google displays your ad on your behalf. If someone clicks on the ad to visit your website, you pay Google. You choose how much you want to spend on Google Ads per month. We will give you an estimate of the number of visitors you can expect per Rand spent after we have identified your keywords.
17Do you create custom QR codes?
QR codes allow businesses to expand their network and set you apart from the rest. We design custom QR codes with your company and customer in mind. In a world with better and faster technology, people use mobile devices more than ever. It’s all about accessing the needed information in a simple, quick snap and getting your business information to the customer faster through QR codes.
18Do you offer Social Media marketing?
Yes, we do. Our marketing services take a 360-degree approach, and social media plays an important role. Social media is a powerful platform because people feel comfortable on their own social media pages. We leverage and maximise your reach and direct the people who have shown interest in your services to visit your website and subsequently convert them to a sale.