Get targeted traffic fast
Turn searchers into buyers
Our campaigns are optimized for conversions, not just traffic. At the end of the day, website traffic does not pay the rent. That’s why we optimize pay-per-click campaigns to maximize conversions. That means we apply integrated conversion tracking at every step of the funnel to ensure we don’t throw money in the water.
With the highly competitive online landscape, it is a necessity to place your brand at the forefront of what customers are searching for. With the right team, tools, and know-how, we maximize each PPC ad without guzzling down on company resources.
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What our clients think
This team has helped our business achieve a much higher return on investment than we ever thought possible. They're always available to answer questions and provide insights on how to improve my campaigns. I'm so glad we chose them as a marketing partner.
They've helped me generate high-quality leads and increase my online visibility in ways I never thought possible.
Pay per click FAQ
Pay-per-click advertising is a digital model where advertisers pay each time someone clicks on one of their ads. This is typically used in search engine advertising or on social media platforms like Facebook or Instagram.
PPC advertising works by bidding on keywords or phrases that potential customers might use to search for products or services. Advertisers create ads and bid on specific keywords or phrases. The search engine or social media platform shows their ads to people searching for those keywords or likely to be interested in their products or services.
Your PPC budget will depend on a number of factors, including your business goals, target audience, and the competitiveness of the keywords you're bidding on. It's important to set a budget that you're comfortable with, and that aligns with your overall marketing goals.
PPC advertising can be a highly effective way to reach your target audience and drive traffic to your website. It's also highly measurable, allowing you to track your results and adjust as needed. Additionally, PPC advertising can be cost-effective since you only pay when someone clicks on your ad.
The success of your PPC campaigns can be measured in a number of ways, including click-through rates, conversion rates, and return on ad spend (ROAS). It's important to set specific goals and metrics for your campaigns before we begin so we can track your progress and make data-driven decisions about your advertising strategy.
It's important to regularly review and adjust your PPC campaigns to ensure they are performing as effectively as possible. Depending on your goals and the competitiveness of your industry, we may want to review and adjust your campaigns on a weekly, monthly, or quarterly basis.
The decision to hire a PPC agency or manage your campaigns in-house will depend on a number of factors, including your budget, internal resources, and expertise. We can provide valuable expertise and support, but it may not be the best option for every business. It's important to weigh the pros and cons of each approach and choose the one that makes the most sense for your business.
We set up and configure your campaign professionally so that it takes into account your products, services, market, demographics, and goals. This in turn ensures your website receives ready-to-buy customers instead of window shoppers. With the right team to back your success and a solid pay-per-click strategy, we can place your brand ahead of its competitors.
Your pay-per-click ads will appear on top of the search result and along the right side of the list. Your ads can have several different looks which are dependent on which search engine you choose to advertise on. When users enter a keyword related to your business, your ads will be the first to appear.
When preparing your ad there are guidelines that we need to follow to avoid getting penalised by the search engine. Every ad needs to have a headline, a URL display, a destination URL and a description before it is posted as an ad.
To determine which keywords will trigger the ad, we do industry research. We look at what your competitors are doing and formulate a strategy on how we can improve and outperform these competitors. Keyword selection can make or break your ad, so we choose them wisely. Fortunately, there are tools to make life easier and by utilising these tools we are able to produce results and increase your businesses bottom-line.
Search engines vary but a baseline for target customers is by device, location, or by language. PPC ads allow you to reach mobile or desktop customers and you can set the specific location you wish to target. The great thing is, you won’t pay for ads outside of your set location, device or language preference.