Putting you ahead of the competition
We analyse, report, and monitor digital efforts
Automated reporting, saving you time and grows your impact. Data metrics monitor marketing data your organization needs to measure performance. It is important to keep track of these metrics because it shows where your organization can improve and what steps to take.
In order to understand your data and make decisions based on metrics, you need more critical thinking skills, and that’s where we come in. Over the past 10 years, we have helped several businesses with their data metric analyses which have helped them make informed decisions that increase the bottom line.
Value-added benefits
Acquisition & Retention
If you’re a business owner and not leveraging the power of data metrics, it’s time to start — because the benefits are enormous. Data can tell you which customers are returning to your store repeatedly, who’s buying what, and even what they’re looking at before they make a purchase. Using this information to refine how you approach them as shoppers, you can offer them products and services that fit their preferences.
Focussed & Targeted
Data is critical to any business – big or small. Data metrics allows businesses to deliver customized products to their targeted market—no more spending fortunes on promotional campaigns that do not deliver. Data metrics allows enterprises to analyze customer trends by monitoring online shopping and point-of-sale transactions. These insights are then used to design-focused and targeted campaigns that help brands live up to customer expectations and build brand loyalty.
Risk Identification
Businesses thrive in the fast-paced environment of data metrics, but they also face significant risks to their business. Data metrics analytics provides risk management solutions that help businesses reduce and manage risks, maximizing their chance of success in an ever-changing market.
Innovate
Real-time data analytics helps businesses to gain insights into the customer needs and preferences. Businesses can implement their strategies accordingly. Also, it facilitates business to know their competitors by tracking online behavior of customers and competitor’s products/services. In today’s competitive market, businesses must incorporate data metrics analytics into their daily practices.
Cost Optimisation
Customer analytics is one of the most compelling advantages of data metrics. The cost reduction benefit of data metrics is aptly demonstrated through an instance from the logistics industry. Typically, the cost of returns is 1.5 times higher than average shipping costs. Company can use data metrics and analytics to minimize product return costs by calculating the chances of product returns. Thus, they can take suitable measures to minimize product-return losses.
Improve Efficiency
Data metrics tools can improve operational efficiency by automating tasks and increasing accuracy. The tools can also extract meaningful patterns hidden within the data to create customized products. This means that your interaction with customers and their valued feedback help collect large amounts of valuable customer data fast. And by using analytics to extract these insights, you can automate routine processes and tasks, thus freeing up valuable time for employees, which they can utilize to perform tasks requiring cognitive skill.
What our clients think
Data metric FAQ
A business’s metrics are all reliant on each other and if one declines it’s likely that other metrics will follow suit. For example, if you notice a decline in website traffic, it is also likely that revenue decreased with it. When measuring or monitoring data metrics your business can be proactive in its decision making which will save you resources and time.
We can measure and report on almost anything. Typically, elements such as your audiences demographics, location, behavior are measured to determine what portion of your online customers are male vs female or where they are located. Our experts also measure user acquisition which tells us how and why your users engage with your site and how they find your site.