No digital marketing strategy will work if you don’t have a sound understanding of who your customers are and why they are buying your product. By studying your customer’s demographics, you will gain insights such as what your customers want and what their concerns are culturally, socially and politically.
That is not to say that you should take the risk of being political, but being culturally sensitive, especially when on-brand, is never a bad thing.
Form a robust profile of your audience and inform your tactics by:
- Defining the channels that fit key demographics best
- Speaking their language, considering that “language” isn’t just words
- Understanding their pain points and how to switch on emotions
- Creating useful personas for each of your demographics to help you visualize their lives and predict buying patterns
- Being culturally aware
- Considering unique partnerships such as with influencers
- Focusing on action-oriented experiences and results rather than the product itself
- Using well-developed automation tools for highly detailed segmentation and targeting
It’s the end result that matters most
The focus has shifted –Emphasis is placed on the user’s measurable data covering the topic. It can be overwhelming
The experience is the reason why customers buy your product in the first place. The key to good user experience is understanding your customer’s pain points. In other words, if you provide a quality, they will remember why they need your product in the first place.