When it comes to different segments adopting your products or services, the user experience they have left with forms the heart of the interaction with your brand. Give them a confusing experience, and you will never see them again!
We frequently get asked what user experience is and how will it help my business. So here are some helpful insights into how user experience forms the heart and soul of your business.
User experience takes into account how a user might feel when engaging with a system. This includes your website, mobile application or any form of human and device interaction. It forms an essential part of every business because it ultimately fulfils the user’s needs. Furthermore, it provides the user with positive brand experiences, which keeps them loyal to your brand and satisfied with your products or services.
Several brands assume what the needs of their users are, only to find out they are way off track. In reality, their users’ needs are entirely different from what they would expect, thus leading to a misguided version of events. On the other hand, when you get your user experience spot on, your brand is likely to see positive engagement from your different segments, placing your business above the rest.
Turn prospects into product users
On the one hand, user research helps you understand your user’s needs. On the other hand, market research enables you to understand if your potential user base is large enough to call the product viable. The market research also helps design teams learn more about how their users adapt to new products and what marketing interventions are needed to help educate their users. It also gives you an overview of the costs attached to creating enough awareness to drive product adoption.
All of this isn’t rocket science, but often brands are so rushed to get the product to market they overlook the small, intricate details. If your market research indicates that user adoption is still far off, then it shouldn’t be designed in the first place. At this stage, a design team would revert back to the drawing board to examine alternative products with a higher chance of adoption.
How our team can help yours!
We believe in approaching marketing with a 360° view, specialising in web & app development, UX/UI design and online marketing. With our agile marketing approach, we can continuously improve and create remarkable customer experiences with complete transparency. With over 10 years of industry experience on large and small projects, we are confident that we can help your brand achieve the success it requires to remain relevant and competitive.
Web & Mobile App Advertising
What we do
Every month our team of Google ad experts analyse the market to ensure that your business gets the exposure it needs. This typically involves keyword and industry analysis: negative keyword analysis, content and advertisement production. Our SEO specialists ensure that your website or mobile application gets ranked online to promote organic traffic to your site.
How we do it
The team starts every project by ensuring we fully understand the client’s marketing requirements. We then start by researching your industry, compile a marketing strategy that we take you through before commencing the project. Monetising your website or mobile app may take up a lot of your time, so leave the heavy work for a team that’s more than capable of producing the marketing results that your company needs.
What we do
Our online marketing services mix consists of email marketing, data metrics, social media marketing, search engine optimisation, pay per click and QR code marketing. When tasked with your online marketing, we combine marketing strategy, user experience and interface design to help your brand reach beyond the ordinary.
How we do it
We begin by creating landing pages in line with the approved content plan on your website and then drive traffic from different sources to the pages where we will drive conversions. Our team believes that SEO is the base of the campaign, supported by relevant SEO articles.
The goal of these articles is to provide the answers people generally search for on Google. SEO articles also act as a resource for questions your visitors might have about you or your products, which they can then browse through to get their questions answered.
Your Google Ads, Social Media, and MailChimp campaigns will be managed to compliment your website’s pages. Online marketing is ever-changing, and it is vital to adapt according to the latest trends and technology. Our campaign will be set up to be flexible when necessary. It is also imperative for us to work closely with your business to ensure we align with the same goal.