The Art of Reaching Out

Digital Marketing enables you to gain great insight into your audience.

You might not know every little detail about the people who are engaging with your ads, however using simple analytics on social media sites and websites will give you general information such as their location, age demographic and Gender profile.

This feedback allows you to see who all is interested in your business and who is engaging with your ads. Digital media engages people more than traditional media and allows people to share their opinions, even if it’s just a simple “like” on a post. If some of your messaging or a new product aren’t liked by your clients, you will be able to know more quickly through messages, e-mails, and comments.

by Justin Tant

Research Matters

Accuracy counts

Digital marketing reveals engagement and insight, it’s become easier to do quality and accurate research on your target audience.

This research will ultimately ensure that you can provide better products, focus on a particular social media platform and know what messaging really works the best for your brand. Not only that, but you can know what time of day your target audience is online searching and posting.

Digital marketing is simply easier to measure than traditional forms of marketing, there simply aren’t systems in place that track how many sales your business has made through the use of flyers or radio ads. With modern marketing, you can now see how successful an ad is and why it’s been so successful.

You can now also look at your direct and indirect competitors to see what they are doing well and what not to do. If all of this information is used correctly it can help you create a strategy that brings in more revenue and keeps your audience happy with your brand. This is one of the many reasons that ROI for smart digital marketing is higher than that of traditional marketing.

Cost-effective

Insuring profitability

Digital marketing gives you access to ad platforms that are exponentially cheaper than that of traditional ad spaces.

Done correctly, and you can reach up to thousands of people on social media for less than the cost of a traditional marketing campaign. With traditional media, you’re looking at five times that amount, or much more, for an ad.

Strategy Matters

A sound plan can do wonders

Digital marketing is cost-effective, measurable, and engaging.

With a proper understanding of how digital marketing works, it can take you and your business far. This is not just some marketing form used for e-commerce stores. You can get real traffic into your physical place of business by using digital means in a smart way. That’s the true power of digital marketing!

Higher Brand exposure

Always thinking about reputation

When it comes to digital marketing, exposure is something you can dominate.

It’s important to remember that traditional marketing mediums are limited to some extent in terms of exposure it will give to your brand, product or service. With digital marketing –You’re reaching out to the whole world and therefore there is no issue of limitation.

Compete with Giants

With the right team anything is possible

With the help of a solid digital marketing strategy, your brand can compete against the giants of your industry.

Any business from a start-up to a well-established business can have a competitive advantage through the use of digital marketing. These days any small business could leverage the use of modern technology to potentially serve an entire global market, whereas if you were to compete with giant industry leaders using traditional marketing, you better have a strong cash flow.

Let’s have a look at some of the general statistics to see how effective digital marketing can be:

• 72% of online marketers describe content creation as their most effective SEO tactic
• Google receives over 77,000 searches per second
• 67% of clicks go to the first 5 results displayed in search engines
• 90% of web pages get zero organic traffic from Google
• 60% of consumers subscribe to a brand’s list to get promotional messages and deals
• Sending 3 abandoned cart emails results in 69% more orders than just one email which helps you reduce order form abandonment
• Companies that excel at lead nurturing generate 50% more sales-ready leads at a 33% lower cost
• There are 5.11 billion unique mobile users in the world
• iPhone users spend more than Android or Windows users on an average order
• 90% of people who recalled reading online reviews claimed that positive online reviews influence their buying decisions