Stop copying your competitors

A lot of businesses copy their competitors when they lack creativity and what works for one brand won’t necessarily work for you. Your competition might have been using pay-per-click advertising for years and because their quality score is so high, their cost per click is low.

So if you decide to run a pay-per-click campaign, your quality score won’t be as high when you are just starting, which means you will have to pay more money per click than your competitors.

Originality is key