Stop copying your competitors | Best Web Design

Stop copying your competitors

A lot of businesses copy their competitors when they lack creativity and what works for one brand won’t necessarily work for you. Your competition might have been using pay-per-click advertising for years and because their quality score is so high, their cost per click is low.

So if you decide to run a pay-per-click campaign, your quality score won’t be as high when you are just starting, which means you will have to pay more money per click than your competitors.