Stay Nimble

The tech industry keeps innovating

Everyone who has ever run a digital marketing campaign will tell you

It’s a trial and error process. Successful campaigns will always need some tweaking therefore it requires continuous monitoring and adjustment. If you’re working in a small company, don’t be afraid to reach out and get yourself a marketing consultant that can help you dig through your metrics and redefine your goals.

You will need to be flexible with:

• Shifting SEO patterns
• Your content calendar and timeline
• Upcoming industry trends
• One or two social channels – whichever performs the best
• Adjusting KPI’s as per your requirement
• When to get progress reports to discuss and regroup if need be