Social media management

Due to the nature of social media, businesses can use it as a potential avenue for advertising and gaining potential customers. However, marketers and social media managers face some pain points when using social media to advertise for their companies.

It’s the responsibility of marketers and social media managers to attract, engage and convert customers into paying customers for businesses. We’ll discuss these issues and how they can be overcome at each point below.

14 Pain points of social media management

1. Social Media ROI

For any social media manager, ROI is one of the most significant concerns. This is one of the most frustrating tasks for most social media managers and marketers. Setting up a proper channel for calculating the ROI generated by social media can be confusing, manipulative, and disruptive.

While measuring ROI is imperative, setting up goals and metrics based on impressions is also critical for demonstrating the effectiveness of social media. To avoid such complications regarding ROI, we engage in in-depth discussions with our clients to understand their vision and expectations.

2. Research & creating content

Consistent posting on social media can help build awareness of a business’s brand. Following a specific posting pattern sets expectations with your followers and makes it easier for new audiences to discover your brand. However, it’s not always easy for social media managers to discover relevant content for their audience.

We create content that aligns with your brand by setting up a meeting with you to obtain relevant information on content planning. Additionally, we accurately schedule content across multiple social media platforms whilst adapting to different target audience groups.

3. Numerous social media channel presence

It’s not just social media users who are on the rise but also the platforms themselves. Managing social media campaigns across all channels can be challenging for social media managers. There is also no guarantee that every social media platform will have the right audience.

Identifying which platforms are relevant and which ones aren’t is a difficult task. Our team uses analytical data, which helps you to figure out what social media channels are the most effective in driving the most traffic and revenue to your business.

4. Engagement with your audience

Engaging with your audience is vital, whether it’s to thank them or ask for recommendations. When your followers don’t receive a response from your brand, it can negatively impact potential customers who may want to purchase from it.

Your brand’s followers, customers and audiences require engagement so that your business remains on top of their minds. For an audience interested in your brand’s services, we direct them to your website and later convert them into a sale.

5. Stay updated on social media knowledge

Social media constantly changes with new features, regular updates, and algorithm changes. It’s a challenge to keep up with so much information. These changes affect your brand’s numbers, visibility, and impact on social media.

Moreover, the posting schedules, sharing content and business messaging are affected too. Therefore, we keep up with the latest algorithm and trend changes to ensure you don’t have to worry about the impact of social media updates.

6. Know your audience

The priority of social media managers is to post a business’s information and the product or services they are selling. To package that information and ensure it gets maximum traction, you should speak the language of your audience.

Doing so requires an equivalence of objectives, data, and reporting. At the same time, our team provides analytical data, monthly and weekly reports, and objectives. This ensures that your business’s information is posted efficiently and related to your audience.

7. Improve declining outreach

Social media has content shared across several platforms, such as Facebook, Instagram, and Twitter. So it gets you questioning what you can do to stand out and reach the right audience. Additionally, if your posts aren’t performing well, what can you do to improve them?

These decisions will either make or break your brand’s awareness on social media. Our team solves this problem by continuously optimising your posts and campaigns.

Additionally, we report on analytical data to see what works and doesn’t to reach the right audience for your brand’s services and products and increase your revenue on social media.

8. Personate social media engagement

A person is consuming the content you produce for social media. Its voice, tone, and messaging must be consistent for a brand to succeed. The topics you should address should relate to current events, industry updates, and trending topics that your audience might find interesting.

You will have to upload a variety of content regularly. Our team typically recommends running social media ads to increase online brand awareness and engagement, which we create, schedule, and boost for you.

9. Generate an increase in social media shares

Social media managers must roll out content that is most shared and not just liked by an audience. Social media shares impact the content’s rankings and attract additional backlinks, improving the overall content and website.

To increase your brand’s social media shares, we aim to optimise content and schedule social media posts and ensure a boost in engagement with your audience.

10. Time management

Running a business is part of being an entrepreneur. Among their responsibilities are interacting with customers, dealing with website issues, establishing a social media presence, and working on creating relevant content.

Being involved in all aspects of a business disrupts work-life balance and health and eventually affects performance. There are several things to consider, including automation, external help, and reassigning tasks to a smaller group of people. Such as a marketing team which we offer to help you focus on your business.

11. Budget and resource limitations

Business owners must focus on all aspects of their organisation, making it difficult to focus only on social media. Every decision hangs in the balance of budget and resources. Despite this, being dependent on a team that may or may not perform up to standards is also challenging.

However, we aim to provide our clients with innovative marketing and allocate our team members to certain tasks for all aspects of a business. We ensure that it will suit your budget and improve your business’s progress.

12. Lacking reliable support

A business owner needs to rely on a hard-working and reliable team. An owner may be unable to separate themselves from a task at times. Many entrepreneurs fall into the trap of believing that “every aspect of my business requires my attention”. It is impossible to be attentive to all aspects of a business simultaneously.

13. Knowledge base is limited

Even though many online resources provide information about running a successful business, it’s still challenging to gain practical knowledge across all channels only through reading.

It’s wise to use your strengths and strategies to help grow your business, connect with the right audience, automate tasks and allocate them to team members. However, we schedule a meeting to discuss marketing strategies best suited for your business and allocate those tasks to our team members to have projects completed on time.

14. Goals and measurements don’t have clarity.

Setting objectives and achievable goals is critical at the start of the project. A business owner must also be able to identify the metrics used to measure those objectives. Adding numbers to things like brand awareness, building relationships, and the long-term effects of prior efforts can be difficult. This makes quantifying all activities challenging for business owners. For this reason, it’s an aspect where most business owners need external help.

A business owner must also be able to identify the metrics used to measure those objectives.