Publish accurate information

Anyone can virtually put anything on the internet today, and it’s important that you recognize the quality and accuracy of the websites you’re sourcing. You may come across a relevant statistic, but if it’s on some no-name blog and doesn’t include a data source, you can’t know for sure whether the information is accurate.

In addition to making sure the source is reputable, make sure it’s recent. A statistic or study from ten years ago may not be relevant today. But if your content provides up to date and accurate info, people will be more inclined to engage with it.