It’s no secret that the e-commerce industry in South Africa is gaining more and more momentum. Looking back at the number of transactions Payfast saw on Black Friday 2021 alone, it’s clear that people frequently shop online. In Payfast’s recent blog post, they revealed that transaction volumes increased by 34%, combined with an increase of 30% in total purchase values.
Compared to 2020, they also recorded an increase of 30% of new buyers, indicating that more customers are leaning towards the convenience of online shopping. The article also stated that while card payments remain the preferred way to purchase online, alternative payment methods such as QR code payments more than doubled from last year.
Taking everything into consideration, the data shows new marketing opportunities for e-commerce businesses by incorporating QR codes into traditional and online marketing channels. Here we discuss the future of QR codes and how you can utilise this technology to increase website traffic, improve customer experience and satisfaction and distribute vital information seamlessly.