Mobile Marketing refers to any form of marketing that’s done on or for a mobile device. According to Andreas Kaplan, a professor and specialist of marketing define mobile marketing as “any marketing activity conducted through a ubiquitous network to which consumers are constantly connected using a personal mobile device”.
It is essential that your business develops a comprehensive mobile marketing strategy to better understand the preferences of your audience. By designing a mobile-friendly website your business gains long-term, loyal customers.
Mobile marketing unlocks a vast amount of opportunities for businesses on a high scale and unlike any other engagement and communication channel, mobile allows marketers to reach larger audiences in a very personal way.
Why you need it
Your business needs a mobile marketing strategy for the same reason that you need a computer and Wi-Fi access – this is the age in which we live! Walk around any major city and you’ll find more than just a few folks with faces glued to their smartphone screens.
According to recent reports, 40% of users’ internet time is spent on mobile devices, which means simply ignoring the rise of mobile will ultimately lead to lost opportunities and failure.