Mobile Marketing – What’s that? | Best Web Design

Mobile Marketing – What’s that?


Mobile Marketing refers to any form of marketing that’s done on or for a mobile device. According to Andreas Kaplan, a professor and specialist of marketing define mobile marketing as “any marketing activity conducted through a ubiquitous network to which consumers are constantly connected using a personal mobile device”.

It is essential that your business develops a comprehensive mobile marketing strategy to better understand the preferences of your audience. By designing a mobile-friendly website your business gains long-term, loyal customers.

Mobile marketing unlocks a vast amount of opportunities for businesses on a high scale and unlike any other engagement and communication channel, mobile allows marketers to reach larger audiences in a very personal way.

Why you need it

Your business needs a mobile marketing strategy for the same reason that you need a computer and Wi-Fi access – this is the age in which we live! Walk around any major city and you’ll find more than just a few folks with faces glued to their smartphone screens.

According to recent reports, 40% of users’ internet time is spent on mobile devices, which means simply ignoring the rise of mobile will ultimately lead to lost opportunities and failure.

November 13, 2020

What is Mobile Marketing and How does it work?

/services/online-marketing/fadeInLeft Today’s consumers are inclined towards digital technology Smartphones have become a major part in our daily lives. So much so that we feel lost without […]