Below are some marketing tips to ensure you make the best of your mobile marketing campaigns:
Be Clear and Concise
Mobile devices have small screens, which means words should be used sparingly. Cluttered and crowded ads will just drive users to scroll past. When it comes to mobile, it’s best to keep things simple.
Creating customer-focused content
Due to the vast amounts of data in the cyberspace realm, it’s become increasingly more difficult for brands to create a real impact. By knowing who the specific target audience is, companies could create tailored content specifically for them that grabs their attention and encourages consumer engagement
Keep your audience in mind
The type of audience you’re hoping to reach should influence the kind of mobile ads you use. Are they young and tech-savvy? Mobile Facebook Promoted Posts might be more likely to get their attention.
Be sure to remember that 1 in 3 mobile searches have local intent. Users often use mobile devices to complement their immediate worldly interactions. Is there a nearby coffee shop that has Wi-Fi? Optimize for local mobile marketing to make sure you are aligning with users’ queries.
Experiment with different strategies
There’s a lot of room for experimentation when it comes to mobile marketing. Don’t be afraid to test out some ad extensions with your Google Ads Enhanced Campaigns – try the Google Offers ad extension, or the click-to-call extension, and see how they work for you.
Track your results
Experimenting is great, but there’s no point in trying new techniques if you’re not tracking your results to see what works and what doesn’t. Try the AdWords Grader to see how your mobile PPC ads are performing.