Suppose you plan on using QR codes on your infographics. In that case, there are a few things to keep in mind when formulating your marketing strategy. Here they are listed below.
Create an actionable call to action
Your infographics should include a call to action, and it is considered a best practice. A call to action clarifies the purpose of the QR code & infographics. It encourages the user to make a scan, leading them to a landing page on your website. The CTA is important as it improves the success of your marketing campaigns.
Match your QR code with your design
As mentioned above, QR codes can be customised far beyond the ordinary black and white colours we see so often. When adding QR codes to your digital materials, ensure you have the correct image file type. The style elements including your brand’s CI, should match the design and compliment the infographic.
Make sure to use an appropriate QR code size
QR codes on infographics work effectively when the reader can scan and read them easily. The size solely depends on your marketing materials. However, a general rule of thumb is to make it more prominent when in doubt. A minimum size you can work off is 2 x 2cm. Keep in mind that the smaller it is, the more hidden it becomes to your user, ultimately impacting your campaign performance.
How we can help your business
In a world with better and faster technology, people are using mobile devices more than ever. It’s all about accessing the needed information in a simple, quick snap and getting your business information to the customer faster.
A dynamic QR code is a niche tool that generates different QR codes in different frames and layouts. Depending on your business needs, this QR code is used to directly link to your website, social media pages, and so much more. It can be used on your business flyers to direct a potential customer to your site faster and increase conversion potential. QR Code Activation