–In some aspects, it’s easier and other facets of businesses have become far more complex than ever before.
Back in the 20th century, a small business could only operate locally, selling their products and services to anyone in the vicinity of that business. Since then the world of business has changed drastically and for businesses to stay relevant in a very competitive market, they have to change the way they are marketing those products and services to their customers.
Digital transformation is the integration of digital technology into all areas of the business, changing the way businesses operate and deliver their products or services to their customers
The digital era has and will continue to change social trends, which directly affects consumer behaviour and demands. Changes in consumer behaviour are difficult to identify and understand and brands operating in the modern era would have to adapt accordingly to survive. These days any small business could leverage the use of modern technology to potentially serve an entire global market.
This is made possible through the use of digitization and digital transformation. One might ask, what is the difference between digitization and digital transformation? Read more to discover the subtle, yet interchangeable differences between these two terms.
The biggest differentiating factor between digitalization and digital transformation is the goals you have for your business. Digitization is simply the process of modernizing an existing business with current or new technology.
Whilst digital transformation is about integrating technology into a business, with the sole purpose of maximizing what current technology could do for your business.
For example, Deloitte began transforming from within their organization. They innovated themselves by founding Deloitte Digital Today, a competence centre where all the technical, digital and creative competencies come together to support their client base on their digital transformation journey.
Another great example of digital transformation would be Watch World ; an independent watch retailer that went from only selling watches in-store to successfully selling them online after contacting an advertising agency to help them with the transition to digital.