We built a website and started on a basic 360 SEO package. We had to do the groundwork and get the website set up in terms of website copy, basic SEO and visual content. We broke down the project in phases and expanded from there.

During 2017 we built an e-commerce platform and introduced social media marketing. We planned campaigns, segmented the audience and compiled a buyer persona’s to fully understand their needs. Once we were confident that we had the right strategy, we started rolling out campaigns.

In 2018 the client wanted to drive her customers online to the site more often, so we included a treatment booking system to simplify the client and their customers’ booking systems. We also introduced email marketing and automation to further expand our reach.

We developed KPI’s metrics for the client to boost conversion performance. These metrics keep our objectives at the forefront of managerial decision making. We compile monthly reports that the client receives that outline performance compared to our KPI’s we set out to achieve.

After the year closed, we reached a return on investment (ROI) milestone of 5 X the initial investment. We realised early that we need to digitally transform from a brick and mortar to a fully-fledged e-commerce store to remain relevant. Despite the challenging economic climate all year, we managed to keep on making the client an ROI.