We need to be sure we are diagnosing problems correctly, as treating symptoms may — as in the case of illnesses — not result in a cure but only temporary relief. In some cases, prescribing the incorrect medication to tackle a symptom may even cause a deepening of the root illness.
As part of any human-centred design approach, digging deep into human experience uncovers more about the problems we face than if we only scrutinised things on a superficial level.
Best practice: It is when we immerse ourselves in all the factors that influence a situation that we gain a deeper understanding of the way forward. We need to be vigilant, fully focused and aware of the obstacles which could derail our progress while keeping our focus squarely on the destination.