Managing PPC campaigns - Best Web Design (Pty) Ltd

Managing PPC campaigns

Managing PPC campaigns

To produce long-term results, monitor your campaigns regularly and adjust as needed. Split ad groups into smaller ones, add keywords and remove negative terms that lead to incompetence, reduce unnecessary spending, review costly, less productive keywords, remove them, and adjust landing page content and CTAs to boost conversion rates and avoid sending traffic to one page.

Best Web Design can help you set up a Google Ads campaign and track its performance, making changes to your Ad Groups and landing pages based on Analytics data.

We have the following pay-per-click packages available:

  • Campaign set up
  • Single ad group
  • Double ad group
  • Triple ad group

Each monthly management package includes having your keywords implemented, and landing pages get monitored and adapted every month. Your traffic gets tracked and reported to you.

August 2022_normal image_9 ways to improve PPC campaigns_4

9 ways to improve PPC campaigns

1 – Boost quality scores

Quality Score measures your ads, keywords, and landing page quality. Higher quality ads can result in lower costs and higher conversions. You’ll see higher quality scores depending on the relevance of your ads and landing pages to users. Make your Ad groups relevant; use clearly written ad copy and persuasive CTAs to increase your quality scores.

2 – Find and bid on keyword phrases

The benefits of long-tailed keywords are less competitive, and the conversion rate is usually higher. Combining keyword phrases can lead to an increase in the relevance of your PPC ads.

3 – Use negative keywords efficiently

Avoid your ads from using negative keyword terms that aren’t relevant to your PPC ads which prevent them from being triggered.

4 – Test other ad positions

The cost per click is calculated based on the AdRank of competitors in the position below on a SERP. An effective way to reduce your CPC is by testing different ad positions and measuring their impact on clicks and conversions.

5 – Ad Scheduling

Ad scheduling allows you to choose the best times to show your ads. You can use these insights to create a custom ad schedule that helps you drive more conversions from your budget and maintain or improve your average cost-per-click.

6 – Location Targeting

You can change bids based on the locations of your searchers. If an area has a lower conversion rate, you can adjust your strategy to maximise visibility in that area.

7 – Use various keyword match types

You might have heard about different kinds of keyword match types. An exact match, for example, is highly targeted and expensive, whereas a broad match is more open and less expensive. Combining exact and broad match keywords with negative keywords can help you balance your bids and reduce your CPC.

8 – Device adjustments

Pay attention to how your audience interacts with your ads and landing pages and what devices they use. You may find that mobile users are just browsing, while desktop users convert at higher rates. If so, you can change your bid strategies to target more desktop users and lower mobile device bids.

9 – Take on rising brand terms

When you have competitors bidding on the same keywords as you, it can be frustrating. You can try to outbid them or compete by creating an exceptional landing page experience and focussing on your ad extensions.