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When confronted with a challenging situation, we tend to want to be spontaneous in our reactions. The instinctive mentality is that we should strike, and strike fast, if we want to solve a challenging problem.
We tend to pinpoint obvious superficial factors and attack them directly, without reviewing subtle and perhaps more influential factors.
Best practice: In order to solve a complex, wicked problem, you and your team need to resist the urge to react impulsively — whether it’s to solve the obvious, superficial factors quickly, or to develop the very first idea into a full product directly — and learn to dive deep and develop a holistic understanding of the problem, before starting to ideate the possible solutions to it.