People believe that the choices they make are based on carefully breaking down the available options or alternatives.
What’s the mystic force that drives the decisions we make when we make a purchase? Study after study has proven that when we buy, it’s for emotional reasons.
Consumers think with both their rational and emotional brains and logic comes into play when we try and justify the money that we have or are about to spend. Our rational and emotional brain is simply wired to function that way, it’s what makes us human.
That’s why emotional marketing is so effective. However, today’s consumers are better educated, and better equipped to research what they do not already know. The golden question is How do you stay relevant in a very competitive environment? Here’s how: By tapping into another major component of the consumer’s attention span, purchase decision and emotion.
We’ll be exploring emotional marketing in this article and highlight why it’s such a powerful force behind buying behaviour. By leveraging this information you’ll find methods to better connect with your audience and entice them to act!
“No matter how much you like to think of yourself as a logical or rational person – humans are slaves to emotions” – Unknown