In a previous article, we discussed How Digital Marketing works and why it’s needed to stay relevant in a very competitive market place. In this article, we will be discussing the Value that Digital Marketing adds to your modern-day business.
Digital marketing is a large new world that can feel overwhelming and unpredictable. Maybe you’re wondering if Digital Marketing is really all that it’s hyped up to be. The fact is businesses have been operating successfully without the internet for decades, the only problem is that the way society as a whole function in their day to day lives has changed, thanks to advances in technology.
The way people look up or consume information has also dramatically changed, you are no longer required to visit the public library to search for answers. Google is the answer key for most people using either cell phones or computers. With social media, we have a whole new influence in our daily lives that does affect what we think about, where we go, and what we choose to buy.
Building websites or creating Facebook pages isn’t enough anymore. The digital world has evolved beyond that and if you don’t know how to use new media it won’t get the reach you’re looking for. The good news is, however, that once you’ve formulated the winning digital marketing recipe and make use of the digital avenues that are available, you will start seeing significant growth to your business and improve your customer service
With around 1.5 billion smartphones sold worldwide in 2019, and on average 1 billion Google searches per day, It’s safe to say that we have entered the digital age by now. This will have a tremendous effect on digital reach and it’s not slowing down. People are using Google to ultimately make their lives easier. They go to Google to look up restaurants in their vicinity, local plumbers and other businesses. This means that business owners will benefit greatly if they know how to utilize SEO to get a high ranking position on platforms such as Google when clients are searching online. A study shows that 90% of people who search on Google have not made up their minds on a particular brand before conducting the search. Inevitably this means that your business needs to put its best foot forward by creating great, telling social media profiles and website pages to show up in these searches.
Find out more about Digital Marketing and how it works here