Your campaigns aren’t breaking even | Best Web Design

Your campaigns aren’t breaking even


It’s not easy to create campaigns with a short term ROI but it is possible. The way you should be approaching your marketing budget is more or less like any financial investment.

Ever hear the saying “Don’t put all of your eggs into one basket”, well that’s some sound advice when you’re approaching your campaign. Set up short and long term ROI goals for your campaign and fund them accordingly.

Campaigns like pay-per-click advertising or remarketing can provide a return within 30 to 60 days. SEO, social media marketing and content marketing are campaigns that are more likely to provide an ROI in the long run.

When allocating marketing budgets, first come up with a few different strategies to filter out the bad ones and highlight the campaigns that are performing. From thereon out your marketing will have a clear direction when allocating money towards campaigns.

May 4, 2020

Why marketing campaigns fail

After weeks of planning, strategizing and creating a marketing campaign it fails after you launched the campaign. What do you do now? Throw in the towel? Of course not![...]