Delivered to the consumer at the right time - Best Web Design (Pty) Ltd

Delivered your content at the wrong time of the Buyer’s Journey


Unfortunately, even if you create the perfect brand message, success isn’t guaranteed if it’s not delivered to the consumer at the right time. But when is the “right time?”

To answer this question, you’ll have to gain a sound understanding of your audiences purchasing patterns, which can be done by researching and tracking the consumer interaction to try and understand the buyer’s journey. If this journey takes place online, consider Google Analytics, heat maps, and other analysis tools. Understanding the buyer’s journey will give you a better idea of when you want your content delivered.

May 4, 2020

Why marketing campaigns fail

After weeks of planning, strategizing and creating a marketing campaign it fails after you launched the campaign. What do you do now? Throw in the towel? Of course not![...]