The role of Mobile marketing in businesses | Best Web Design

The role of Mobile marketing in businesses

Mobile commerce:

Mobile commerce has become the biggest source of online shopping. That’s why social media platforms added the “Shop Now” call to action button on business pages.

The time has come for businesses to start capitalizing on mobile marketing channels by using mobile specific advertising, search engine marketing and mobile friendly pages to reach shoppers 24/7.

SMS Marketing:

SMS marketing is a powerful way to spread your message to your audience without the clutter like email inboxes or noise of other channels. Research has proven that SMS marketing has a 90% open rate which literally forces your audience to stop in their tracks and look at your message.

Taking into account that the growing nature of consumer’s relationships are now less passive and much more interactive than ever before.

Search Engine ranking:

Google has released a new algorithm that ranks mobile friendly sites higher than those who aren’t mobile friendly. So in order to stand out amongst the crowd your business would have to optimize for mobile devices.

Location based marketing:

Location-based mobile advertising are ads that appear on mobile devices based upon a user’s location relative to a specific area or business. For example, some businesses may only want their mobile ads to appear when users are within a 1km radius of their business.

Click to Call Mobile ads:

The click-to-call extension puts a “call” button directly beneath an ad. Clicking the button automatically generates a business’s phone number on a user’s mobile device.

While this handy ad extension makes it easy for searchers to get in contact with your business and drives users down the conversion funnel, it’s best to only have the click-to-call mobile ad extension appear when your business is open and able to answer the phone.

Mobile site Links:

Mobile site links make it easy for mobile users to jump to specific pages of your site without wandering around. Site links are especially useful in mobile marketing, as it’s much more convenient for users on mobile devices.

November 13, 2020

What is Mobile Marketing and How does it work?

/services/online-marketing/fadeInLeft Today’s consumers are inclined towards digital technology Smartphones have become a major part in our daily lives. So much so that we feel lost without […]