Focus on traffic not conversion - Best Web Design (Pty) Ltd

focusing on traffic and forget about conversions

Most marketers will tell you when asked, that they will increase website traffic. But traffic does not put money in your pocket. It’s not that traffic is not important, because it is. There should ultimately be a healthy balance between traffic and your conversion rates, these two factors are interdependent of each other.

Your marketing team should be driving traffic and a part of their job will be to drive converting customers. That means they need to monitor spend on irrelevant traffic, and they will have to figure out how to modify web page elements and content copy to boost conversion your rates. A/B testing isn’t optional! It’s a must-have for your marketing arsenal, if you can double or triple your conversion rate, the cost to acquire a customer will certainly decrease.

May 4, 2020

Why marketing campaigns fail

After weeks of planning, strategizing and creating a marketing campaign it fails after you launched the campaign. What do you do now? Throw in the towel? Of course not![...]