Get targeted traffic fast
Turn searchers into buyers
Our campaigns are optimized for conversions, not just traffic. At the end of the day, website traffic does not pay the rent. That’s why we optimize pay-per-click campaigns to maximize conversions. That means we apply integrated conversion tracking at every step of the funnel to ensure we don’t throw money in the water.
With the highly competitive online landscape, it is a necessity to place your brand at the forefront of what customers are searching for. With the right team, tools, and know-how, we maximize each PPC ad without guzzling down on company resources.
Value-added benefits
Measurable & Trackable
Pay Per Click Advertising is a great way to get your business exposure. It allows you to reach potential customers on a budget, and we can measure and track PPC performance to know what ads and landing pages work best for you.
We can target specific audiences based on demographics and interests by running PPC campaigns through platforms like Google Ads. Plus, PPC campaigns are not just a blind investment; you can see exactly how much they cost and who clicked on or converted from your ad that month. It’s easy to attribute ROI with AdWords, which makes it an ideal marketing channel.
Business goals
Pay-Per-Click advertising is a powerful tool for aligning website traffic drivers to end goals and fostering the middle ground of nurturing and serving the middle of the funnel through advertising content downloads, seeking newsletter signups, contest entries, and pushing for app downloads. Regardless of the identified goals, we can set up PPC campaigns effectively.
Granular goals, targeting, and robust data to report. Thus making it highly successful for our clients and easy to know if it is working.
Quick Entry
PPC advertising is a powerful way to reach new customers quickly. Rather than spending time and energy building up your Google My Business presence or researching the best keywords, PPC lets us target people actively searching for your offer. You can also see immediate results with no wait time for a return on your investment. Plus, it’s easy to launch and tweak with minimal involvement from your development teams.
Control
The good news is that we can make quick edits and optimize while your ads run and try new tests daily. There’s not a long cycle from amendment and improvement to deployment that you see in other mediums, and if an ad stinks, we can pull it without letting it finish a contracted media cycle. Whether you have a quantity of leads goal, a ROAS goal, a spending goal, or other specific goals, we can manage toward them and track them with new data within a day.
Boosts Organic Traffic
PPC and SEO are powerful tools together. PPC can drive visitors to content more quickly and improve the ROI of your original content investment. PPC and SEO work well because they target the same people using Google to find information, services, or products.
Incredible Targeting
Google Ads allows us to target based on keywords, interests, and customer behaviour. By mixing up these targeting options and experimenting with them, we can ensure that the full potential of your advertising spending is leveraged while maintaining a solid brand message. It can help you reach audiences you weren’t already seeing in your analytics and give better insight into what messaging works best given the personas in your prospective audience.
Data Metrics
Data is gold. While there’s a lot of it, we can use data to advise on your SEO strategy, content marketing efforts and more. We can use built-in tools like keyword planners and display planners to find where people are searching. Plus, we can cross reference where your competition is using state-of-the-art tools to build a solid picture of what you’re up against.
Finally, we can still manually look at the search results (or even run an AdWords report) and gain insight into what the searcher will see.
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Pay per click FAQ
Pay-per-click advertising is a digital model where advertisers pay each time someone clicks on one of their ads. This is typically used in search engine advertising or on social media platforms like Facebook or Instagram.
PPC advertising works by bidding on keywords or phrases that potential customers might use to search for products or services. Advertisers create ads and bid on specific keywords or phrases. The search engine or social media platform shows their ads to people searching for those keywords or likely to be interested in their products or services.
Your PPC budget will depend on a number of factors, including your business goals, target audience, and the competitiveness of the keywords you're bidding on. It's important to set a budget that you're comfortable with, and that aligns with your overall marketing goals.
PPC advertising can be a highly effective way to reach your target audience and drive traffic to your website. It's also highly measurable, allowing you to track your results and adjust as needed. Additionally, PPC advertising can be cost-effective since you only pay when someone clicks on your ad.
The success of your PPC campaigns can be measured in a number of ways, including click-through rates, conversion rates, and return on ad spend (ROAS). It's important to set specific goals and metrics for your campaigns before we begin so we can track your progress and make data-driven decisions about your advertising strategy.
It's important to regularly review and adjust your PPC campaigns to ensure they are performing as effectively as possible. Depending on your goals and the competitiveness of your industry, we may want to review and adjust your campaigns on a weekly, monthly, or quarterly basis.
The decision to hire a PPC agency or manage your campaigns in-house will depend on a number of factors, including your budget, internal resources, and expertise. We can provide valuable expertise and support, but it may not be the best option for every business. It's important to weigh the pros and cons of each approach and choose the one that makes the most sense for your business.
We set up and configure your campaign professionally so that it takes into account your products, services, market, demographics, and goals. This in turn ensures your website receives ready-to-buy customers instead of window shoppers. With the right team to back your success and a solid pay-per-click strategy, we can place your brand ahead of its competitors.
Your pay-per-click ads will appear on top of the search result and along the right side of the list. Your ads can have several different looks which are dependent on which search engine you choose to advertise on. When users enter a keyword related to your business, your ads will be the first to appear.
When preparing your ad there are guidelines that we need to follow to avoid getting penalised by the search engine. Every ad needs to have a headline, a URL display, a destination URL and a description before it is posted as an ad.
To determine which keywords will trigger the ad, we do industry research. We look at what your competitors are doing and formulate a strategy on how we can improve and outperform these competitors. Keyword selection can make or break your ad, so we choose them wisely. Fortunately, there are tools to make life easier and by utilising these tools we are able to produce results and increase your businesses bottom-line.
Search engines vary but a baseline for target customers is by device, location, or by language. PPC ads allow you to reach mobile or desktop customers and you can set the specific location you wish to target. The great thing is, you won’t pay for ads outside of your set location, device or language preference.